Is your company already using social media to generate business? If not, we strongly advise you to do so.
Social media is immensely popular, with individuals and companies alike. You can be fairly sure your competitors are already heavily invested in social media, and are attracting your customers.
Success on social media requires involvement and interaction and that takes time. A solid social media strategy can not be done "on the side". No time or resources to manage your social media channels?
DON'T PANIC: we are here to help.
Through the use of social media you are expanding your company's online footprint. By increasing the reach of your product or brand, consumers will recognize and suggest your products quicker.
The social media network of consumers influences buying behavior. Consumers that follow brands and products on social media, buy and recommend those products in their own social network.
If you include links to your website on Twitter and Facebook, then potential customers will start visiting your site and, provided you have a solid conversion strategy, will soon start adding to your revenues.
Niche marketing is easier than ever with social media. You can quickly define target markets based on interests and demographics.
By monitoring social media channels you can get insights into your customer's requirements. You can use these insights to innovate your current product set, or to develop new products for existing and future customers.
The combination of the huge number of users and specific segmentation possibilities is what makes Facebook advertising such a strong marketing tool. You can easily target your potential customers and increase brand value, involvement and conversions.
You can define your target population based on age, gender, sexual preference, educational level and interests. This enables you to adapt your messaging for specific subgroups, e.g. men vs. women.
User are actively looking for products and through SEA you have the ability to fulfill these demands, as long as you are selling a product or service that they are actually looking for. Facebook advertising, unlike Adwords, gives you the ability to actually create demand.
Through the interaction possibilities that Facebook enables, which are mostly lacking on corporate websites, it is an excellent tool to increase brand awareness.