Frequently asked questions about social media

Social media can be a channel for presenting your business and staying in touch with your audience. It does not guarantee new customers. We recommend choosing a clear goal and tracking progress. LinkedIn Page analytics, for example, provides insights into content performance, followers and visitors. Source: LinkedIn Page analytics.

We recommend choosing platforms based on your audience, goals and capacity to create content, rather than assuming one platform is always best for an industry. LinkedIn Page analytics can help you understand the followers and visitors you already attract. Source: LinkedIn Page analytics.

We recommend starting with a manageable publishing schedule and testing it with your audience. A fixed weekly post count does not guarantee results. Use content analytics to compare performance over time. Source: LinkedIn Page analytics.

Not necessarily. Our advice is to prioritise clear images, readable text and understandable audio. Consider professional production when it helps explain your offer or fits your brand; it is not a guarantee of better results.

We recommend testing tips, demonstrations, customer stories and different formats with your own audience. Meta explains that Instagram Feed ranking predicts user interest and interactions; this does not establish a universally best format. Source: Meta: Instagram Feed ranking.

Our advice is to publish useful content and respond to genuine questions rather than promise a fixed follower increase. LinkedIn follower analytics can help you understand who follows your Page and where followers come from. Source: LinkedIn Page analytics.

Consider a limited test budget if you have a clear objective and a way to evaluate it. We recommend agreeing on a budget limit and reviewing costs against enquiries or sales before scaling up. Paid advertising does not guarantee conversions.

Choose metrics that match your objective. LinkedIn Page analytics reports on content, followers and visitors. Assess enquiries and sales separately; likes or follower growth alone do not establish a business return. Source: LinkedIn Page analytics.

A common issue we advise clients to avoid is publishing without a clear objective or review process. Plan time for content, replies and evaluation.

Yes. You can plan and publish content yourself; Meta Business Suite supports scheduling for Facebook and Instagram. We recommend outsourcing only the tasks you lack time or expertise for, with clear agreements about responsibilities and reporting. Source: Meta for Business: scheduling posts.

Reviews

    Trustpilot · 23 October 2026

So happy with the service from Surlino! Always a quick response and immediate help whenever it is needed. They offer helpful suggestions, are easy to reach and are always ready to help. It is wonderful to work with such a committed and reliable company. Highly recommended!

Melcha NieuwenhuisenTrustpilot
    Trustpilot · 13 October 2026

Super helpful, quick changes, always available! Absolutely brilliant!

Marie Linda Carletta StevensTrustpilot
    Trustpilot · 7 October 2026

Surlinio has been building and maintaining the websites for our various businesses for years. Whether it is a news item, a small change or giving the whole website a more modern look, I send an email with my request and, within just a few minutes, I get a reply saying it has been done. That is incredibly good service and makes life so much easier for a busy business like ours.✔

Sebastiaan van der ElstTrustpilot
    Trustpilot · 28 August 2026

So happy with our new website! It is clear and easy to navigate. Whenever something needs changing, it is done in no time!

Indy Chiron AkkermansTrustpilot
    Trustpilot · 28 May 2026

We needed a website at very short notice. In less than 3 days, Surlinio had a fully working website online with extra features that exceeded our expectations! Highly recommended if you value communication and speed.

Dinc AkyolTrustpilot
    Trustpilot · 26 May 2026

Everything is done quickly and well, from building the website to maintaining it. The social media side was also taken care of quickly. Very satisfied!

Marc ScholtenTrustpilot
    Trustpilot · 12 December 2024

A great company that helps you quickly. Highly recommended for entrepreneurs who like to move fast.

Cor RoeleveldVigo Family
    Trustpilot

Always very quick to respond, both by phone and email — often even during weekends. A reliable partner for many years.

Chris SchramWillemsvaart
    Trustpilot

Surlinio has built two websites for me, and I am very satisfied. In short, I can truly recommend this company.

Hans LepelaarDangremond
    Trustpilot

A fantastic company with helpful, thoughtful, and professional employees. Nothing is ever too much to ask.

Barry Verbeek&Beek
    Trustpilot

Surlinio made a great impression on me from the very beginning. They are always available and provide excellent service.

Jerry StassartRöttgering NVM Makelaars
    Trustpilot

Surlinio is an excellent partner for our charity Support Casper! Their flexibility, efficiency, quick responses, and quality make us very satisfied.

Sjoerd ZwanenburgSupport Casper
    Trustpilot

Surlinio has a lot of expertise, offers full-service support, and responds quickly to requests. With just one phone call, everything is arranged.

Herman SmitDe Pier Scheveningen
    Trustpilot

An excellent company for websites, hosting, and social media management. Fast response and great service.

Paul SchmidtSales Improvement Group
    Trustpilot

We have been working with Surlinio since the start of our companies — and honestly, Surlinio has truly been a lifesaver for us.

Patrick van AllerKinsbergen
    Trustpilot

Surlinio is a great partner for our website. They love to think along with us and provide valuable advice, which we really appreciate!

Rick van HoornColorworks
    Trustpilot

At Surlinio, the customer always comes first. The team is friendly and knowledgeable. Our websites and socials are in good hands with them.

Folkert BlaauwGrote Kerk
    Trustpilot

Smooth and fast communication. Website changes are implemented quickly, and they provide great input.

Margot JurayBistro Jules
    Trustpilot

I’m extremely happy with our collaboration with Surlinio! Highly recommended if you’re looking for someone reliable and skilled!

Brigitte van CromvoirtBij Brigitte
    Trustpilot

Always immediately available for any questions. Fast and friendly service! Very happy with Surlinio!

Kelly Navarro-PaternotVAAZ Styling
    Trustpilot

We’ve been a satisfied customer of Surlinio for years. Great advice, beautiful websites, and fast support make for a very pleasant collaboration!

Sander TielrooijUnicomm
    Trustpilot

Truly an amazing company — very helpful and professional. If you’re looking for a team to handle your website and social media, Surlinio is the one!

Rik HendriksDe Horecatussenpersoon
    Trustpilot

Nothing is ever too much for this company. Friendly staff and management. A great company to work with.

Herma KluinRecherchebureau Incognito
    Trustpilot

I’m so happy with this company — I just send an email and my wishes are instantly updated on my website. A top-notch company 👌👌👌

Ray ChangRayfit
    Trustpilot

Thanks to a recent social media boost, my business is back in the spotlight. Surlinio has been my social media partner for 8 years, and I always feel heard and supported.

Danny den HarderLunchroom Today

Our clients rate us as “excellent” on TrustPilot

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