Frequently asked questions about online advertising

Online advertising can help put your offer in front of an audience. We recommend defining a goal and test budget first. Quick profit or additional customers are not guaranteed.

We recommend choosing platforms based on your audience, offer and available content. Test where relevant enquiries come from rather than assuming one platform is always best for an entire industry.

We recommend setting a test budget around your goals, expected costs and what you can afford to spend. A fixed daily amount does not guarantee a useful dataset. Agree on a spending limit and review point first.

CPC means cost per click, CPM cost per thousand impressions and CPA cost per action. Google Ads Target CPA optimises bids towards an average conversion cost; it does not automatically mean you only pay when a conversion occurs. Source: Google Ads: Target CPA bidding.

Configure relevant conversions and verify tracking. Google explains how ad interactions are linked to website conversions; browser settings can limit measurement. We recommend comparing attributed revenue with ad spend, and including margin and other costs when assessing profitability. Source: Google Ads: Website conversion tracking.

Google identifies relevance and usability as elements of landing page experience, which contributes to Quality Score. We recommend matching the page to the ad. A doubling of conversions is not guaranteed. Source: Google Ads: Landing page experience.

The review period depends on factors including conversion volume and the time between a click and a conversion. Google explains these factors for Smart Bidding. We recommend accounting for conversion delays before drawing conclusions; there is no fixed timeline for profitable results. Source: Google Ads: Smart Bidding learning.

Remarketing uses previous interactions to reach people again. Google refers to this in part as your data segments. High ROI is not automatic. We recommend checking the applicable platform rules and consent requirements before implementation. Source: Google Ads: Your data segments.

We recommend avoiding unclear goals, unverified tracking and too many simultaneous changes. Record what each test changes and how you will evaluate the outcome.

You can manage campaigns yourself if you have time for setup, checks and evaluation. We recommend outsourcing tasks where you lack expertise or capacity, with clear agreements about budgets, reporting and responsibilities.

Reviews

    Trustpilot · 23 October 2026

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Surlinio has been building and maintaining the websites for our various businesses for years. Whether it is a news item, a small change or giving the whole website a more modern look, I send an email with my request and, within just a few minutes, I get a reply saying it has been done. That is incredibly good service and makes life so much easier for a busy business like ours.✔

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So happy with our new website! It is clear and easy to navigate. Whenever something needs changing, it is done in no time!

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We needed a website at very short notice. In less than 3 days, Surlinio had a fully working website online with extra features that exceeded our expectations! Highly recommended if you value communication and speed.

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    Trustpilot · 26 May 2026

Everything is done quickly and well, from building the website to maintaining it. The social media side was also taken care of quickly. Very satisfied!

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    Trustpilot · 12 December 2024

A great company that helps you quickly. Highly recommended for entrepreneurs who like to move fast.

Cor RoeleveldVigo Family
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Chris SchramWillemsvaart
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Surlinio has built two websites for me, and I am very satisfied. In short, I can truly recommend this company.

Hans LepelaarDangremond
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A fantastic company with helpful, thoughtful, and professional employees. Nothing is ever too much to ask.

Barry Verbeek&Beek
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Surlinio made a great impression on me from the very beginning. They are always available and provide excellent service.

Jerry StassartRöttgering NVM Makelaars
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Surlinio is an excellent partner for our charity Support Casper! Their flexibility, efficiency, quick responses, and quality make us very satisfied.

Sjoerd ZwanenburgSupport Casper
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Surlinio has a lot of expertise, offers full-service support, and responds quickly to requests. With just one phone call, everything is arranged.

Herman SmitDe Pier Scheveningen
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An excellent company for websites, hosting, and social media management. Fast response and great service.

Paul SchmidtSales Improvement Group
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We have been working with Surlinio since the start of our companies — and honestly, Surlinio has truly been a lifesaver for us.

Patrick van AllerKinsbergen
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Surlinio is a great partner for our website. They love to think along with us and provide valuable advice, which we really appreciate!

Rick van HoornColorworks
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At Surlinio, the customer always comes first. The team is friendly and knowledgeable. Our websites and socials are in good hands with them.

Folkert BlaauwGrote Kerk
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Smooth and fast communication. Website changes are implemented quickly, and they provide great input.

Margot JurayBistro Jules
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I’m extremely happy with our collaboration with Surlinio! Highly recommended if you’re looking for someone reliable and skilled!

Brigitte van CromvoirtBij Brigitte
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Always immediately available for any questions. Fast and friendly service! Very happy with Surlinio!

Kelly Navarro-PaternotVAAZ Styling
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We’ve been a satisfied customer of Surlinio for years. Great advice, beautiful websites, and fast support make for a very pleasant collaboration!

Sander TielrooijUnicomm
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Truly an amazing company — very helpful and professional. If you’re looking for a team to handle your website and social media, Surlinio is the one!

Rik HendriksDe Horecatussenpersoon
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Nothing is ever too much for this company. Friendly staff and management. A great company to work with.

Herma KluinRecherchebureau Incognito
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I’m so happy with this company — I just send an email and my wishes are instantly updated on my website. A top-notch company 👌👌👌

Ray ChangRayfit
    Trustpilot

Thanks to a recent social media boost, my business is back in the spotlight. Surlinio has been my social media partner for 8 years, and I always feel heard and supported.

Danny den HarderLunchroom Today

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