Frequently asked questions about online advertising

Online ads deliver targeted reach, fast results, and measurable performance. You can start small, test what works, and scale profitable campaigns quickly.

It depends on your goals and audience: Google Ads for high-intent search, Meta (Facebook/Instagram) for demand generation, LinkedIn for B2B, TikTok for short-form video reach, and Pinterest for visual discovery.

Begin with a test budget that can generate statistically useful data (often €10–€50/day per core campaign). Scale spend on winning audiences and creatives as results prove out.

CPC: pay per click, CPM: pay per 1,000 impressions, CPA: pay per conversion (targeted via algorithms). Choose based on your objective—traffic, reach, or conversions.

Install tracking (pixels, Google Tag, server-side if possible), configure conversions, and measure ROAS, CPA, and CLV. Use analytics dashboards to attribute results and optimize budgets.

Critical. Relevant, fast, and mobile-friendly landing pages can double conversion rates. Align the headline, offer, and visuals with the ad to avoid drop-off.

You can see initial signals within days, but allow 1–3 weeks for learning and optimization. Expect iterative improvements as you test creatives, audiences, and bids.

Remarketing targets people who already interacted with your brand (site visitors, engagers). It’s typically high-ROI—use it for reminders, bundles, and limited-time offers.

Weak tracking, broad goals, sending traffic to generic pages, changing too many variables at once, and ignoring creative fatigue. Test systematically and document learnings.

You can start yourself with clear goals and a test plan. Many businesses hire specialists to save time, improve tracking, and accelerate performance once budgets scale.

Reviews

Always immediately available for any questions. Fast and friendly service! Very happy with Surlinio!

Kelly Navarro-PaternotVAAZ Styling

Thanks to a recent social media boost, my business is back in the spotlight. Surlinio has been my social media partner for 8 years, and I always feel heard and supported.

Danny den HarderLunchroom Today

We’ve been a satisfied customer of Surlinio for years. Great advice, beautiful websites, and fast support make for a very pleasant collaboration!

Sander TielrooijUnicomm

An excellent company for websites, hosting, and social media management. Fast response and great service.

Paul SchmidtSales Improvement Group

I’m so happy with this company — I just send an email and my wishes are instantly updated on my website. A top-notch company 👌👌👌

Ray ChangRayfit

Truly an amazing company — very helpful and professional. If you’re looking for a team to handle your website and social media, Surlinio is the one!

Rik HendriksDe Horecatussenpersoon

I’m extremely happy with our collaboration with Surlinio! Highly recommended if you’re looking for someone reliable and skilled!

Brigitte van CromvoirtBij Brigitte

Nothing is ever too much for this company. Friendly staff and management. A great company to work with.

Herma KluinRecherchebureau Incognito

Surlinio has built two websites for me, and I am very satisfied. In short, I can truly recommend this company.

Hans LepelaarDangremond

We have been working with Surlinio since the start of our companies — and honestly, Surlinio has truly been a lifesaver for us.

Patrick van AllerKinsbergen

Smooth and fast communication. Website changes are implemented quickly, and they provide great input.

Margot JurayBistro Jules

Surlinio has a lot of expertise, offers full-service support, and responds quickly to requests. With just one phone call, everything is arranged.

Herman SmitDe Pier Scheveningen

A fantastic company with helpful, thoughtful, and professional employees. Nothing is ever too much to ask.

Barry Verbeek&Beek

Surlinio made a great impression on me from the very beginning. They are always available and provide excellent service.

Jerry StassartRöttgering NVM Makelaars

Surlinio is a great partner for our website. They love to think along with us and provide valuable advice, which we really appreciate!

Rick van HoornColorworks

Surlinio is an excellent partner for our charity Support Casper! Their flexibility, efficiency, quick responses, and quality make us very satisfied.

Sjoerd ZwanenburgSupport Casper

A great company that helps you quickly. Highly recommended for entrepreneurs who like to move fast.

Cor RoeleveldVigo Family

At Surlinio, the customer always comes first. The team is friendly and knowledgeable. Our websites and socials are in good hands with them.

Folkert BlaauwGrote Kerk

Always very quick to respond, both by phone and email — often even during weekends. A reliable partner for many years.

Chris SchramWillemsvaart

Our clients rate us as “excellent” on TrustPilot

Frequently asked questions about online advertising

1. Why should I invest in online advertising?

2. Which platforms are best for my business?

3. How much budget do I need to start?

4. How do bidding and pricing work (CPC, CPM, CPA)?

5. How do I track results and ROI/ROAS?

6. How important are landing pages?

7. How long until I see results?

8. What is remarketing and should I use it?

9. What are common mistakes to avoid?

10. Can I manage campaigns myself or should I hire an agency?

Reviews